The Netherlands once again astonishes me with their dedication to practical urban cycling. They have now launched the The Dutch Cycling Embassy. Holy shit, the video.
I very rarely make it through a video this long without getting bored, even one about cycling. What can I saw, I'm a child of the internet generation and my patience for content is about.....2 1/2 minutes. If I'm not hooked, I turn it off. I watched the whole thing.
As someone who is a very strong believer in the power of the bicycle to change the everyday lives of people on many levels, I want this embassy to succeed. Thanks again, Holland. We need you.